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Re: Coca Cola Slot Machine? It's worth what ever someone else is willing to pay for it. As for me, I wouldn't pay more than $75 for it an it would look good next to my coke vending machine. Now if it played the Coke song (I'd like to teach the world to sing.) then I would probably pay $150 for it. Details about Vintage Coca Cola Slot Machine. 1 viewed per hour. Vintage Coca Cola Slot Machine. Item Information. Condition: Used. Price: US $560.00. Old Coca-Cola machines are prized by lots of Coca-Cola enthusiasts, and quite a few want a Vintage Coca-Cola machine that really works and vends a Coke bottle when they drop their nickel or dime inside. Lucky for them, a good number of these machines have survived and are readily available by specialists who refurbish them as well as provide parts for an enthusiast to do their own restoration.

Coca-Cola’s New Vending Machine (A): Pricing to Capture Value, or Not?

The 51 bottle dispenser is chain driven and works as it should. The coin mech is intact and working. Machine measures 65'h x 25'w x 20'd. The Coca Cola logo and the Ice Cold on the front are embossed, the Serve Yourself is painted on the machine. Works and cools as it should. This Coke machine is in great condition and ready for your home use. A typical Coca-Cola collectable vending machine radio. Several transistorized Coca-Cola vending machine radios were produced from the 1960s through the 1990s. The early 1960s versions have some value, but may be found for under $100 on occasion or even less at yard sales.

Introduction:

Late October of 1999, it was reported that Coca-Cola was behind closed doors working on a vending machine that could change prices according to the weather. In defense of this tactic, the then Chairman and CEO M. Douglas Ivester gave a clarification that Coca-Cola should be able to charge a higher price when the demand for soda is higher (i.e. the hotter months of the year/summer months). But in the supermarkets, the prices of Coca-Cola and Pepsi were driven down due to price wars. However, the vending machines were not part of the price wars and Coca-Cola was looking to get maximum profits from their most profitable channel. Coca-Cola was under the impression that the vending machines would be the best option to get maximum profits.

When the news became public that Coca-Cola might be looking to charge higher prices in summer months it caused a massive public uproar. Basically, Coca-Cola was thinking about this idea of charging different prices in different seasons to maximize economic profit. The economic belief considered here was “price discrimination”, which stands for, selling the same good at different prices to different groups of customers. It was imperative that Coca-Cola take into the buyer’s perspective and the adverse reaction to its image brand if they chose to go forward with the price change. Coca-Cola had to part with the idea and issue a public statement mentioning that it would not introduce such a vending machine.

Price discrimination has three degrees of judgement, in the first degree of price discrimination, a seller charges a separate price to each customer dependent on the intensity of his demand. The second degree, a seller charges different prices based on how much the buyer bought. Finally the last and final degree of price discrimination, is when the seller charges different amounts to different classes of buyers.

Below are six possible kinds of third degree of price discrimination:

1. Customer segment pricing – Different customer groups are charged different pricing for the same products. For example, obtaining a NFTA reduced fare card to prove that you are a senior citizen.

2. Product form pricing – Different alternatives of quality, style for the same product.

For example, Frito-Lay sells many varieties of their products at different stores for various prices.

3. Image pricing – Pricing the same product at two different levels based on image differences. For example, wine.

4. Channel pricing – A product is sold at different prices depending on whether you buy at a restaurant, store or vending machine.

5. Location pricing – Products are priced differently at different locations. For example a Whopper in Buffalo is priced differently than a Whopper in Cleveland, Ohio.

6. Time pricing – Prices are varied by day or hour, or even season.

For example, Airlines companies use yield pricing where they use discounted early purchases. Electricity companies charge different rates at different hours. The prices change by the time of the day, day of the week and season of the year as well. Although this event is exploding, it’s extremely complicated where consumer relationships are concerned. This works best where there is no relationship between buyer and seller. For example in this case there is a symbolic value attached to the brand and if the company tries to take advantage of this relationship by charging different prices on different days and or different time of the year, there is bound to be rage and anger towards this idea.Ã‚Â To avoid looking like a price gouger the company must tread carefully while passing the price increases to the customer.

A buyer’s perspective answers this question; what makes the buyers view a certain price as fair or unfair? There are an abundant number of inconsistencies; one of them might be when given an option of buying tickets using different ideas, like lotteries, and auctions, finally, standing in lines. People tend to think that prices received by standing in lines as the fairest and auctions being unfair with prices.

However, if people judge a certain pricing rule as fair, the following transactions using similar rules will also be observed as fair. In particular, people who participate in price determination through bidding and/ or negotiating are more likely to think prices are fair.

When people participate in setting the price, the obligation is more directly on them to ensure price acceptable and they are more likely to make internal acknowledgements regarding the price determination. Therefore, people are less likely to perceive a price as unfair, even if there is an indication that something exists to the contrary, when they are involved in the price-setting process.

So what factors contribute to the fairness perception? What really happened in case of Coca-Cola?Ã‚Â The Equity Theory, it states that the buyer tends to compare the price he gets in a certain transactions with another transaction that has been made from another person. The reference can be a separate transaction that the buyer himself had at a previous point in time or it can be a transaction made by a colleague. If the buyer feels that the price that he got is inflated compared to his recent transaction the buyer feels that the price is unfair, and he feels let down because of it.

The Fairness Heuristics theory people tend to judge situations on the foundation of the most relevant information. If the most relevant information isn’t available they take the most available information to judge others, which leads to the creation of procedural justice as procedural information becomes the most available information.

There is a theory called De Broglie-Bohm (D.E.) where a supplier may examine the fairness of its intended pricing method as judged by the community standards. If it isn’t fair, the supplier will be less likely to go ahead with its planned pricing method. Furthermore, these researchers propose that the convincing reason could be primarily ethical, and at times, dominate the economic reasons of avoiding loss of customer generosity and also putting it at risk for long-term profits decreasing.

The principle attached to the theory, indicates that it isn’t fair for sellers to increase the price to the buyer in order to achieve an increased market power, such as when demand increases. Likewise, if there is an increased supply, it isn’t fair for prices to be lower to the consumer because it would violate the terms of the previous transactions prior to an influx of product.

The purchase context and the situation standards also play a major role in the judgment of fairness. For example during the beginning stages of a buyer seller relationship a buyer may judge a seller on the basis of his ability but may gradually increase in time and transactions the buyer may focus

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